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Right after 1998
Nationals, Yoplait
multi-packs in the central and western parts of the U.S. featured
three different poses of Michelle Kwan on the overwrap. The
yogurt packs were in stores for about 2 months.
It seems Michelle
is doing more endorsements with Yoplait. In the January 2002
issue of of InStyle
is a Yoplait ad with Michelle advertising the Yoplait
Exprésse snack. She is wearing a pink costume with sequins
and is tying her skates. She is holding one of the snacks
between her teeth. The bottom of the ad says "Ask World
Champion Michelle Kwan how she likes her yogurt and you'll
hear spoon-free. When you need a snack that goes everywhere,
there's Yoplait Exprésse. Now, Exprésse will donate $2.00
to the United States Olympic committee (up to $100,000) for
every coupon that you send in. Look for the Michelle Kwan
box for details." This ad also appeared in the in the
following magazines: People,
Cosmopolitan,
Self, Entertainment
Weekly, Cooking
Light, Shape
Magazine, Marie
Claire, Skating
Magazine, and Sports
Illustrated for Women
The packages with
Michelle are now in stores. On the front of the box is Michelle
doing a spiral in her first
Song of the Black Swan costume which is colored red. On
the back of the box is a picture of Michelle wearing a 2002
Olympics jacket, and she is holding the Yoplait bar.
The January 13
Sunday coupon insert in the local newspapers contained coupons
for Yoplait, with the same Michelle ad that is in all the
magazines.
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