Date: 1998-present
   
Description:

Michelle has appeared in several ads for the 2002 Olympics in Salt Lake City. Michelle was featured in United States Olympic Committee color ads for America's Olympic team within the ad campaign called "America's Olympic Team - Who's Our Next Hero?" The ads appeared in many magazines and newspapers, including People, Time, Fortune, Sports Illustrated for Women and USA Today. The ads are designed to promote athletes referred to as "Olympic hopefuls" for either the Sydney or Salt Lake City Olympic Games. The ad focuses on how Michelle won her silver medal with grace and dignity in Nagano for the 1998 Olympic Games. The ad includes the captions, "Michelle Kwan Showed America How To Turn Silver Into Gold...Her grace and dignity won something far more precious than gold; it won the heart of a nation. The fact is, every American Olympic medal ever won was won because of you. Remember to support your Olympic hopefuls in Sydney and Salt Lake City."

Update! In October 2005, the USOC and The U.S. Anti-Doping Agency (USADA) unveiled a new anti-doping campaign featuring ten 2006 U.S. Olympic and Paralympic Team hopefuls, including Michelle. The “Celebrating the Value of Fair Play” campaign includes a series of television, radio, and movie theater public service announcements (PSAs) aimed to promote fair play, respect, and integrity in sport. Michelle is featured in movie theater advertisements slated for release in Denver, Chicago, Los Angeles, New York City and Dallas.  The movie theater PSAs will begin a 28-week run in November. The other athletes to be featured in the movie theater PSAs are Jeremy Bloom, Apolo Anton Ohno, Vonetta Flowers, and Jennifer Rodriguez.

 
Articles:

USADA Unveils Anti-Doping Campaign Featuring 2006 U.S. Olympic & Paralympic Hopefuls
Anti-Doping PSA site

   
Photos:

Who's Our Next Hero Ad
Celebrating the Value of Fair Play PSA



Last updated November 7, 2005

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Photo Sarah Hoffman