Date: 1996 - 1997
   
Description: Michelle's first major endorsement was with Riedell. She signed a multi-year contract with them in 1996. Michelle said she was excited because it was the first time she had skates made specifically for her. She said, "I've never really had custom-made skates, and I always had problems with skates and having blisters around my feet. Hopefully, this time...they can fit my foot perfectly, which I know they will." However, she had to stop wearing them, and also break the contract, because the skates started to hurt her foot. Over the course of the contract, Michelle appeared in print advertisements for Riedell, and these ads continued to run several months after the contract was broken.
   
Photos:

Main Ad
Ad #2
Ad #3
Ad #4



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Photo Sarah Hoffman