Date: September 2000
   
Description:

Not technically an endorsement, but Michelle is featured in a McDonald's commercial airing before and during the Olympics. The ad "features emotionally-charged vintage smile moments from some of the most decorated and recognized U.S. Olympians." The 60-second "Olympic Smiles'' commercial first aired on Monday, September 4, 2000. The ad will air for the two weeks before the summer Olympics, and will then be updated throughout the Olympics with athletes from Sydney.

Michelle is shown doing her "wing it" final pose from Lyra Angelica at the 1998 Olympics. There are 3 commercials that are shown before the games: the full ad, and two ads that show half of the athletes. So, there are 2 separate ads featuring Michelle. After all of the ads, the McDonald's logo with the words "We love to see you smile" appears. There are no words spoken during the ad, only music in the background.

The order of appearence for the full commerical is:

  • Amy Van Dyken - Gold Medalist, Swimming, Atlanta, 1996
  • Jesse Owens - Gold Medalist, Track & Field, Berlin, 1936
  • Tara Lipinski - Gold Medalist, Figure Skating, Nagano, 1998
  • Bruce Jenner - Gold Medalist, Track & Field, Montreal, 1976
  • Otis Davis - Gold Medalist, Track & Field, Rome, 1960
  • Mary Lou Retton - Gold Medalist, Gymnastics, Los Angeles, 1984
  • Florence Griffith-Joyner - Gold Medalist, Track & Field, Seoul, 1988
  • Michelle Kwan - Silver Medalist, Figure Skating, Nagano, 1998
  • Wilma Rudolph - Gold Medalist, Track & Field, Rome, 1960
  • Dan Jansen - Gold Medalist, Speed Skating, Lillehammer, 1994
  • Greg Louganis - Gold Medalist, Diving, Seoul, 1988
  • Michael Johnson - Gold Medalist, Track & Field, Atlanta, 1996

The order for the shorter ad with Michelle is:

  • Greg Louganis
  • Jesse Owens
  • Florence Griffith-Joyner
  • Bruce Jenner
  • Michelle Kwan
  • Dan Jansen

 

   
Article:

McDonald's(R) Pays Tribute to U.S. Olympians with Historic 'Olympic Smiles' Commercial


Last updated September 15, 2000

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Photo Sarah Hoffman