Date: January 2005 - present
   
Description:

Michelle recently signed with Maxxis tires. The company's site writes about the deal, "A champion deserves only the best – and that’s why Maxxis was a natural choice for figure skating champion Michelle Kwan. Maxxis has announced a multi-year endorsement deal with Kwan.

The new relationship with the internationally renowned Kwan is the latest step in Maxxis’ global branding efforts. Maxxis is pleased to welcome Michelle Kwan to the Maxxis family and wishes her the best in all of her upcoming skating competitions."

The day after the Atlanta stop on the 2005 COI tour, Michelle visited and toured the Maxxis U.S. Headquarters, in Suwanee, Georgia, on April 18. The tour lasted more than an hour, and Michelle was able to meet with management and employees of the company. The Maxxis site said that the visit,
"included a screening of the company video and a stop at the showroom for a look at new Maxxis products. Maxxis officials were pleased to welcome Kwan, and reported that she was gracious and charming throughout her visit.
"

Maxxis has printed up four posters with Michelle (which can be seen online linked in the "Photos" section below), and sends them to Michelle fans for free, just by asking for the posters on the Maxxis site.

Update! In March 2007, it was announced that Michelle signed with the company for a third year. Maxxis said about the agreement, "Maxxis is proud to once again have the endorsement of the extraordinary Michelle Kwan, a skater whose devotion to excellence and record of achievement are admired the world over."

   
Articles:

Figure Skating Champion Michelle Kwan to Endorse Maxxis
Michele Kwan Visits Maxxis U.S. Headquarters
Michelle Kwan Continues Relationship With Maxxis

   
Photos:

"Control in Motion" Poster available for download (you can select a download size at the bottom of the page)
Pictures of Michelle visiting Maxxis headquarters in Suwanee, Georgia
"Outlasting, Outshining" Poster available for download (you can select a download size at the bottom of the page)
"A Champion Forever " Maxxis Tires Poster (you can select a download size at the bottom of the page)
"Ultra High Performance" Poster (you can select a download size at the bottom of the page)



Last updated June 21, 2007

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Photo © Sarah Hoffman