Date: 2006-present
   
Description:

Michelle has signed with Kraft to be part of their "Kraft Your Salad" campaign. She will be appearing in a tv commercial for the company. The ad started airing on June 12, and has been seen on stations such as NBC, Lifetime, Food Network, and TV Land.

Some information from the press releases:

Kraft is bundling its salad-friendly brands for the first time in a national TV and print campaign starring figure skater Michelle Kwan and choreographer Savion Glover, to demonstrate how easy it is to elevate the salad-making experience from the mundane to the sublime.

The latest of a trio of TV ads via mcgarrybowen, Chicago, breaks June 12 featuring Kwan “skating” to and fro in her kitchen as she prepares a salad with her dog looking on. Brands to be variously touted in the ads are Kraft Mayonnaise, Kraft Barbecue Sauce, Kraft Salad Dressings and Ritz Crackers. Tagged "Kraft Your Salad," the vignette hopes to underscore how salads allow people to open their imagination and creativity in the kitchen with just a few simple ingredients.

"This campaign enables us to showcase multiple KRAFT products with a contemporary, creative approach. We want to encourage our consumers to express their ingenuity in the kitchen to develop their own creations," Peter Nowlan, Vice President, Marketing of Kraft said in a statement. "Michelle and Savion are known for their creativity and are ideal partners to motivate consumers to create simple yet personalized meals."

Michelle said in a statement, "I love salads, so I am thrilled to work with Kraft to encourage others to use their imagination and creativity in the kitchen. Like so many others, I don't always have time to create elaborate meals. So I just open my refrigerator, grab a few items, and just like that, I've created my own, personalized salad."

"KRAFT your summer really taps into what matters most to consumers -- time spent with family and friends," said Nowlan. "The campaign encourages consumers to experiment with everyday ingredients to create unexpected and impressive meals that will delight the entire family. It also challenges consumers to become inventors in their kitchens and bend the rules. A handful of fresh blueberries in a salad -- why not?"

The campaign is anchored by three commercials that will run nationally and regionally. The first commercial debuted May 15 and features a mother of twins who quickly pulls together a delectable salad with KRAFT Balsamic Vinaigrette Dressing while balancing one baby on her hip. Demonstrating that creativity can take any form, the child drops a monkey-shaped animal cracker into the salad to provide the perfect -- and unexpected -- twist.

Savion Glover will be featured in the second commercial beginning May 29. Glover whips up mini-sandwiches using KRAFT Mayonnaise and RITZ crackers.

Rounding out the trio is Michelle's spot. KRAFT Zesty Italian Dressing inspires Kwan, as she "skates" through the kitchen making a one-of-a-kind summer salad using a medley of ingredients she finds in her refrigerator.

 
Articles:

Witchcraft? Try Kraft-wich
Kwan To Be Featured in Kraft Foods Commercials
Kraft Adds Movement to Branding Effort
Kraft Foods Debuts 'Inspired' Multi-Brand Campaign for Summer

   
Photos:

Eating Salad
Commercial Screencaps - from MK Gallery

   
Watch
the Ad:

Download "Kraft Your Salad" Ad (wmv, 4 MB, made by skatefan20)
Watch on YouTube



Last updated July 7, 2006

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Photo Sarah Hoffman