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Michelle was the
first individual medalist to score a major endorsement after
the Olympics. Unilever
signed Michelle to promote a line of Caress Soap just days
after the Olympics. They were not concerned that Michelle
did not win the gold medal. The brand manager for Unilever
said, "Winning at any cost doesn't cut it anymore."
The deal was a signal that Michelle's sportsmanship was just
as impressive as a gold medal to the marketing world. Michelle
was featured in two different newspaper inserts and direct
mail samples of Fresh Deodorant Caress soap. Although her
agent and Unilever did not disclose the size of the contract,
industry experts put the price at less than $100,000.
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