Date: March 2, 1998 - 1999

Michelle was the first individual medalist to score a major endorsement after the Olympics. Unilever signed Michelle to promote a line of Caress Soap just days after the Olympics. They were not concerned that Michelle did not win the gold medal. The brand manager for Unilever said, "Winning at any cost doesn't cut it anymore." The deal was a signal that Michelle's sportsmanship was just as impressive as a gold medal to the marketing world. Michelle was featured in two different newspaper inserts and direct mail samples of Fresh Deodorant Caress soap. Although her agent and Unilever did not disclose the size of the contract, industry experts put the price at less than $100,000.


Clean Image Lands Kwan Deal
Kwan signs soap deal

Kwan signs deal with Unilever
From soup to soap: Kwan signs Unilever deal


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Photo Sarah Hoffman