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Michelle signed
a three year deal with Campbell
Soup in mid 1996 to participate in TV, radio, and print
ads, as well as make personal appearances. A full page ad
was published in the TV
Guide. In 1998, Michelle, along with Tara Lipinski and
Nicole Bobek, appeared on 140 million Campbell Soup cans.
The campaign started during Nationals, and ran for several
months. Each skater was on one of Campbell's famous red-and-white
cans, plus one of the Healthy Request cans. Michelle was on
the tomato soup red-and-white can, and the chicken rice Healthy
Request can. It was only the third time Campbell had placed
a person on its soup label. A commercial was filmed with the
three skaters that ran for months on national television,
including during Nationals and the Olympics. Pictures of the
three skaters and the soup cans appeared in print ads and
in coupon insert ads. There was also a newspaper ad, which
appeared in papers such as USA
Today, taken out by the company wishing the three good
luck before the Olympics, and then one congratulating them
on their skating after the Olympics. Also, by sending in a
certain amount of soup labels, you would recieve a rebate
check for $4. If you sent in 8 soup labels, you would receive
a mug with the three skaters' signatures.
Update!
I recently
found some information on how the commercial was filmed from
AFCG's
website, the company that created the special effects in the
ad. If you remember, the heat of the soup melted the ice rink
where Michelle, Tara, and Nicole were standing. For the filming
of the commercial, the skaters were in the middle of a rink,
but they actually stood on a green floor that was on the ice.
Later, the water was computer generated, replacing the green
floor. "RasTrack" tracking software was used for this process
by the digital artists at Block Logic. Also,
the commercial was filmed in the Pasadena Ice Rink.
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