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Michelle
is a spokesperson
for the Skar Skater Barbie
doll! Michelle is prominently featured on Star Skater Barbie
doll's packaging and will star in the doll's commercials airing
in January and February. Also, on Barbie.com,
there will be a special section dedicated to ice skating,
where you can learn more about both Michelle and ice skating.
The site will have biographical profiles and online interviews
with Michelle!
Mattel
chose to use Michelle as their spokesperson for Star Skater
Barbie because of "her like-minded inspirational message
of success from hard work and dedication." Michelle said
"It's my personal philosophy to, 'Work hard, be yourself and
have fun' that really coincides with the Barbie brand message
of inspiring girls everywhere to be whatever they want to
be." The senior vice president, Anne Parducci, said , "Like
Michelle Kwan, Star Skater Barbie embodies the Olympic spirit
of healthy competition and camaraderie as she inspires girls
to dream of becoming world class athletes when she heads for
the Salt Lake City 2002 Winter Olympic Games." Michelle
said, "I wish they made the Skating Barbie sooner."
Star Skater Barbie
wears a costume inspired by the Olympic Winter Games' official
colors of yellow, orange and blue. Barbie twirls and spins
when a string on her back is pulled. The doll comes with a
water bottle and a gold medal. It retails
for approximately $14.99 and is available now in African-American,
Caucasian, and Asian versions at retailers worldwide.
On November 19,
2001, Michelle hosted a skating clinic at HealthSouth in El
Segundo, CA for 25 CMN kids from Childrens Hospital Los Angeles
to celebrate the launch of Skar Skater Barbie doll. After
their lesson, the kids were treated to a pizza party, and
each child received a Star Skater Barbie doll autographed
by Michelle.
Starting on November
25, 2001, Michelle currently is featured on Barbie.com. There
is a graphic of Michelle on the calendar
page that says "Meet Michelle Kwan." Clicking on
this graphic takes you to the page Meet
Star Skater Michelle Kwan. This page contaings 3 pictures
of Michelle, including an animated picture. All photos are
of Michelle wearing her Song of the Black Swan costume from
Worlds. Scrolling across the top of the screen is "Don't
miss Michelle's interview with Barbie, coming January 2002."
From this
page, you can go to two different sites. Click on "You
can be a star skater" to be taken to another page that
contains another picture of Michelle. More should be added
to their site in the upcoming months.
At some point,
Barbie.com's Star Skater section, will include pictures from
Michelle's recent competitions. Also, immediately
after Michelle competes at Nationals, Barbie's "interview"
with Michelle will be posted on January 14 in both audio and
text on their site. Additional features planned for the Star
Skater section in January include an interactive tutorial
with video clips of Michelle Kwan at a charitable skating
event (probably the November 19 CMN clinic) and clips from
her television commercial.
Barbie.com's has
updated their
site with Michelle stuff. Go to Meet
Michelle Kwan to read or listen to her answers to fans
questions. More questions will be added each week. The page
also contains pictures (a different one with each question),
and small flash video of Michelle doing several skating moves,
such as a sit spin, scratch spin, and split jump. The site
also has a page for Nationals
coverage, which contains several pictures of Michelle,
Sasha, and Sarah from the event.
Michelle's Barbie
TV commercial is now airing. In the ad, she is doing jumps
and spins. Then a little girl asks Michelle to sign her Barbie,
and Michelle says "sure anything for a fan." You can probably
catch the commercial during kids programming, such as the
Cartoon Network and Fox's daytime kids shows.
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