Olympics Offer Madison Ave. Another Opening, Another Show 7/23/12 Milk money for Altman 6/27/07 Perry youth has got milk 6/18/07 Got scholarship? Schultz does 6/18/07 Emery senior receives national award 6/16/07 New Berlin student gets ‘got milk?’ ad 6/8/07 Got Tuition? 25 High School Seniors' Thirst for Knowledge Rewarded by Milk 6/4/07 SAMMY 2007 Award winners 6/4/07 Michelle Kwan Continues Relationship With Maxxis 4/26/07 Witchcraft? Try Kraft-wich 6/19/06 Kwan To Be Featured in Kraft Foods Commercials 6/2/06 Kraft Adds Movement to Branding Effort 6/1/06 Kraft Foods Debuts 'Inspired' Multi-Brand Campaign for Summer 6/1/06 Olympian quest for advertising gold turns to lead 2/24/06 Coke goes quirky with its Olympic ad campaign 2/20/06 Michelle Kwan is Disney spokeswoman 2/17/06 Figure Skating Champion Michelle Kwan to Serve as Celebrity Representative and Spokesperson for Disney 2/16/06 Disney still thinks Kwan is golden 2/16/06 Champion skater Kwan hired as Disney spokeswoman 2/16/06 Disney Hires Figure Skater Michelle Kwan 2/16/06 Disney hires figure skater Michelle Kwan as celebrity spokeswoman 2/16/06 Kwan signs on with Disney 2/16/06 Not all Olympic winners get big-money deals 2/15/06 Kwan still could take gold with sponsors 2/14/06 Advertisers reevaluate planned Kwan ads 2/13/06 For the Olympics, Commercials for Screens of All Sizes 2/9/06 Visa putting new life in advertising theme 2/8/06 Visa To Unveil New Tagline at Olympics 2/8/06 Marketing Gold 2/8/06 To Make the Card Special, Try the Warm and Familiar 2/8/06 Skating With Celebrities: Kwan Most Marketable Olympian 2/7/06 Visa Launches ``Life Takes Visa(R),'' First New Brand Campaign in Two Decades 2/7/06 Visa to roll out new ad slogan 2/7/06 The ‘Invisible’ Market 2/1/06 Even With No Gold Medal, Michelle Kwan Is Golden to Marketers 12/27/05 So You Want To Be an Olympic Sponsor? 11/7/05 Visa Launches ''Dollar for the Dream'' U.S. Olympic Team Fundraising Campaign 11/1/05 Basketball: Lopez the cream of the crop 6/30/05 Anthony wins prestigious award 6/23/05 Winning Combination of Athletics + Academics = 2005 Scholarship Winners 6/21/05 The Game: Winter Games In Visa's Cards 5/30/05 Visa USA Pledges to Raise at Least $1 Million for America's Olympic Athletes 5/26/05 Extra Innings scroll down 5/16/05 Visa Gold Medal Athletes to be Introduced May 26 in New York 5/2/05 Michele Kwan Visits Maxxis U.S. Headquarters 4/18/05 Green, not gold scroll down 4/14/05 Kwan to endorse East West Bank 3/16/05 Michelle Kwan tapped as spokeswoman for East West Bank 3/15/05 Michelle Kwan Signs Marketing Deal 3/14/05 Michelle Kwan - New East West Bank Spokesperson 3/14/05 Endorsement deal reportedly worth millions is music to Phelps' ears 3/11/05 Michael Jordan Remains Nation's Favorite Sports Star, Closely Followed by Peyton Manning and Tiger Woods 3/2/05 Figure Skating Champion Michelle Kwan to Endorse Maxxis 1/21/05 Little Miami group plans bond-issue meeting 12/21/04 Want an athletic scholarship? Get milk 12/15/04 Got milk? 11/28/04 Fuel up with Milk to Help Earn College Tuition; Twenty-Five High School Senior Athletes Will Receive Scholarships Through SAMMY Awards 11/16/04 Four Players Among Favorite Female Athletes 9/21/04 Good News 7/13/04 No Active Athlete Has Yet Replaced Michael Jordan as Nation's Favorite Sports Star, According to Harris Poll 3/4/04 Poll: Jordan still most popular athlete 3/4/04 Nike adds star Serena Williams as endorser 12/12/03 Michelle tops Tara, Sarah scroll down 11/2/03 Winning on and off the court scroll down 9/19/03 Chevy Teams With Michelle Kwan to Give 10 College-Bound Women "REWARDS" 7/21/03 Miss Moneybags 7/18/03 THS graduate wins national award 9/18/02 Eaglecrest grad parries past the pack en route to Princeton 7/25/02 Chevrolet, Michelle Kwan Award 10 College-Bound Female Athletes 7/11/02 Adidas wants Tracy McGrady for a lifetime 5/2/02 Who will win endorsement gold? 2/21/02 Going For Endorsement Gold 2/11/02 Michelle's profile Chevrolet Launches Three New Divisional TV Spots For 2002 Salt Lake Olympic Winter Games 2/4/02 Bringing Home Lots More Gold 1/27/02 AIM Awarded Best Mutual Fund Ad Campaign for 2001 1/17/02 Barbie.com Scores a Perfect 6.0 with New Web Destination Featuring Online Interview by Barbie™ with Michelle Kwan 11/20/01 Olympic champ aids young skaters 11/20/01 Star Skater Barbie Cuts Through the Ice With the Help of Figure Skating Champion Michelle Kwan 11/19/01 Hallmark hopes to score well with Winter Olympics tie-ins 11/12/01 Armstrong Delivers Dollars for Sponsors 7/31/01 Hard work really pays off 7/14/01 Chevrolet, Michelle Kwan Award 10 Scholarships For Females Athletes 6/27/01 Sato to get scholarship in REWARDS program scroll down 6/27/01 Mike to receive honor from Kwan 6/27/01 Scholarship recognizes local skater 6/27/01 Electronic Arts leads its league 6/23/01 Chevrolet, Michelle Kwan Host 10 Scholarship Winners At Santa Monica Beach Party 6/19/01 Decline in dot-coms means dip in sports endorsements 4/8/01 Ad executives like Hamm's style 3/10/01 Better Times for Female Jocks on Endorsement Track 3/9/01 Aim Funds to Feature World Champion Figure Skater Michelle Kwan in New Ad Campaign 3/5/01 The changing face of Super Sunday 1/25/01 Advertisers shift focus to female athletes 12/12/00 McDonald's(R) Pays Tribute to U.S. Olympians with Historic 'Olympic Smiles' Commercial 9/1/00 Kwan and Chevrolet Partner to Benefit Student-Athletes scroll down 4/00 ESPN's 'SportsCenter' ad campaign going strong 4/17/00 It’s a high fly ball…it’s going…going…Kwan! 4/3/00 In sports marketing, everything is game 3/22/00 Skater Kwan could sell ice in Antarctica 2/17/00 Is Tiger Buick's fountain of youth? 2/10/00 Michelle Kwan spins silver into gold 2/9/00 A Winning Team 2/9/00 Entertainment marketing Forbes Videogames Rules of the Game 12/27/99 A world of holiday gifts from Barnes and Noble... scroll down to "Books for Children..." 12/6/99 Skating Magazine: December 1999 Icebreakers scroll down to "Michelle Kwan's..." 12/99 Great game gifts 11/30/99 Thrills for the trigger-happy scroll down to EA 11/15/99 When It Rains, It Pours scroll down to "Electronic Arts" 11/9/99 Soft Flash 11/99 Electronic Arts Ships Michelle Kwan Figure Skating 11/8/99 EA.COM INSIDER PREVIEW Michelle Kwan Figure Skating 11/8/99 EA Spins With Kwan 11/8/99 Kwan Launches New Book for Kids 8/99-9/99 Kwan Is the Choice of Madison Avenue Execs 7/15/99 Around the world (scroll down) 7/15/99 Electronic Arts Targets Girls With Michelle Kwan Game 7/6/99 News in Brief (scroll down) 7/99 Champion Figure Skater Michelle Kwan to Lead the American Library Association Teen Read Week 6/28/99 Semi Logic to develop Michelle Kwan Championship Figure Skating 6/22/99 Rock on . . . . Touching all the bases (scroll to "Virtual reality") 6/15/99 Knicks' Sprewell nearing a title (scroll down to "* Professional team sports...") 6/11/99 Advertisers still like Mike 6/10/99 Coming soon: a video game with sequins 6/9/99 Kwan one-ups Lipinski with skating video game 6/9/99 EA Signs Michelle Kwan 6/8/99 Michelle Kwan Signs With EA Sports 6/8/99 EA Signs Kwan for Skating Game 6/8/99 Electronic Arts and Michelle Kwan Ink Deal to Develop Interactive Figure Skating Game 6/8/99 EA Eyes the Ladies 6/8/99 Deal Marks EA's First Game Specifically Designed for Young Girls 6/8/99 Jordan remains most appealing endorser, poll says 6/5/99 World Champion Figure Skater Michelle Kwan to Author Books With Buena Vista Publishing 2/2/99 A Woman's Place? It's in TV Ads 1/17/99 Beverly Hills 213 December 9 issue 12/9/98 Kwan signs deal with Unilever 3/3/98 Clean Image Lands Kwan Deal 3/2/98 Kwan signs soap deal 3/2/98 Report: Kwan signs soap deal 3/2/98 Madison Avenue loves Kwan's smile 2/26/98 Campbell's Names Nicole Bobek, Michelle Kwan and Tara Lipinski as First-Ever Women to Appear on Soup Label 1/6/98 Kwan, Bobek and Lipinski to appear on Campbell Soup label 1/5/98 Special Report on Reaching Girls: Marketers' interest in female athletes rising 8/97 RE/MAX Members Present $3.5 Million to Children's Miracle Network 6/6/97 Also see Walt Disney Compnay Articles and Walt Disney TV Articles Last Updated July 25, 2012 Back to News / Articles About Michelle Photo © Jay Adeff